Fortified is a fresh voice in the industry, here to offer new interpretations on age-old traditions. Our symbol, the pineapple, was a representation of hospitality and friendship dating back to the colonial era. It was the sign of an ingenious host who cared deeply for the experience of their guests. Our mission at Fortified is to bring the symbol of the pineapple back to life by pioneering new techniques, methods, and flavor combinations that create a truly unique experience for each and every guest.

Weaving together a rich background in the service industry, a love of cocktail theory, and a bold desire for liquid culture, Fortified Hospitality is a multi-faceted operation that redefines hospitality.

    • Private Parties
    • Weddings
    • Corporate Events
    • Self-Serve Bars
    • Cocktail Classes
    • Spirit Tastings
    • Beverage Programs
    • Staffing and Training
    • Menu Development 
    • Inventory Management
    • Administrative Systems
    • Bar and Back of House Design
    • ABC Board Compliance


Who doesn’t want a special experience for their guests? We work with you to bring a unique touch to your event or program: custom recipes crafted with fresh, high quality ingredients, always.


Our philosophy is progressive – hospitality goes beyond the bar. We take a comprehensive approach where service itself defines every aspect of our business. It is our belief that you deserve interactions that meet and exceed expectations.

Cocktails & Punches

We’re available to mix custom cocktails on-site or build unique batched punches for your convenience. We have options for every affair and budget.

Beer & Wine

Impress with the finest beer and wine offerings. We’ll help you select according to your needs and have your order ready for pick-up at our local sources.


With over fifteen years of experience in the industry, we are qualified to consult on any project. From staff trainings and seasonal menu development to writing new programs, we’re here to help.


How do I book Fortified for my next event?

Click Here, tell us about your needs and we’ll email you an estimate.

I’m booking an event space for my event, can I book Fortified to serve there?

Though we are insured, some event spaces will not allow outside bartenders. Be sure to check with your venue on their policy about hiring outside companies.

What can Fortified serve at my event?

Cocktails, punches, beer, wine, liquor, mocktails, coffee, tea, infused water, and more.

Does Fortified provide or handle food?

No, we do not provide or handle food, but if you need recommendations for catering we can provide a list of Birmingham-based options.

Does Fortified provide the alcohol?

According to the liquor laws in Alabama, we cannot provide the alcohol for your event so you will have to provide the liquor on-site when we arrive; however, according to your needs in advance, we will give you a simple  comprehensive shopping list as well as pick-up location options.

What do I need to provide?

As far as the drinks go, just the alcohol and guests are all we need from you. We’ll bring the non-alcoholic ingredients to batch and mix on site, as well as: applicable garnishes, water dispenser, napkins, cups, trash cans, and ice.

About us

Fortified Hospitality was founded in 2018 in Birmingham, Alabama by long-time colleagues and friends, Phillip Crowe and Michael Tobey. After working together and building a loyal following at Octane Bar & Coffee Company, we further honed our craft at the Collins Bar in downtown Birmingham, voted Best Cocktail Bar in the city during our entire tenure. After noticing the need for quality cocktails in both establishments and private events, Fortified was founded to bring our beverage and hospitality expertise to all.

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Get IN touch

(205) 706-6033